Society for New Communications Research Honors Award Winners for New Media Innovation and Success

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The Society for New Communication Research, a global nonprofit research and education foundation and think tank focused on the latest developments in new media and communications, announced the winners of the 2009 SNCR Excellence in New Communications Awards at the 4th Annual SNCR Research Symposium & Awards Gala held at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6, 2009.

Winning Social Media and New Communications Case Studies Published by SNCR

The Society’s prestigious awards program honors individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of business, media, journalism and professional communications, entertainment, education, social initiatives, government and politics. Top winners include:

 Behind the Firewall Category
Novartis Oncology with Fleishman-Hillard for Open Employee – Corporate Division

 Collaboration and Co-creation Category:
Prevention Institute and Berkeley Media Studies Group for Jointuse.org – Nonprofit Division
Weight Watchers and MS&L for “I Really Want!” Snack Widget – Corporate Division

 External Communications & Communities Category:
Clickable, Inc. for Clickable’s Search Marketing Gurus – Corporate Division
Sutter Medical Center Castro Valley with Creative Sage and G2 Communications, Inc. – Nonprofit Division
Stanford University for its Facebook Strategy & University Fan Page – Academic Division

 Influencer Relations Category:
Intel Corporation’s Global Communications & Ogilvy Public Relations Worldwide for “Intel Insiders” Program – Corporate Division
PBS KIDS with 360 Public Relations – Media Division

 Measurement Innovation Category:
Zócalo Group for The Digital Footprint Index – Media Division

 Microblogging Category:
Sodexo Talent Acquisition Group for Social Recruiting – Corporate Division
Dana Lewis for #hcsm – Nonprofit Division
Washington State University Spokane for Building a Health Sciences Campus Identity – Academic Division

 New Media Creation Category:
HP Technology Services with Cohn & Wolfe for “What Haunts Your Data Center?” – Corporate Division
United Nations University Media Studio for Our World 2.0 web magazine – Academic Division
Catholic Healthcare West with JWT INSIDE for PURL Employee Communications Site – Nonprofit Division

 Online Publishing Category:
Canadian Centre for Architecture – Nonprofit Division
Lion Brand Yarn with Converseon for Yarncraft Podcast and Lion Brand Notebook Blog – Corporate Division
AdweekMedia for Real Time Cannes – Media Division

 Online Reputation Management Category:
Georgia Institute of Technology with KDPaine & Partners, LLC – Academic Division

 Social CRM Category:
Phoenix International Raceway for CRM through Facebook & Twitter – Corporate Division

In addition to the top award winners in each division and category, Commendations of Merit and Commendations of Excellence were presented to many other organizations that submitted case studies in the awards program. All of the winning case studies have been published on the Society’s website at: http://sncr.org/symposium2009/.

Founding Fellow and board member Steve King of Emergent Research was named the 2009 Fellow of the Year.

The Society’s Fellows also honored Ford Motor Company as the SNCR Brand of the Year, Amazon.com and Lab126 for the Kindle as the SNCR Innovation of the Year, the Iranian political bloggers as the SNCR Humanitarians of the Year and David Plouffe, President Obama’s campaign strategist as the SNCR Visionary of the Year.

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