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    Gina Hernandez
    Executive Director
    SNCR
    1-408.825.9288
    ghernandez@sncr.org

    Jen McClure
    President
    SNCR
    (408) 825-9288

  • Organization Information

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    Nora Barnes
    Senior Fellow & Co-Chair of Research
    SNCR
    (508) 999-8756
    nbarnes@umassd.edu

    Vanessa DiMauro
    Senior Fellow & Co-Chair of Research
    SNCR
    vdimauro@leadernetworks.com

    Sally Falkow
    Senior Fellow
    SNCR
    sally@press-feed.com

    Katie Paine
    Senior Fellow & Industry Standards Chair
    SNCR
    (603) 682-0735
    measurementqueen@gmail.com

Featured Story

Online Newsrooms Lag Behind Media Content Trends

03/31/2015 - PRESSfeed and The Society for New Communication Research release 2015 Media Trends and Online Newsroom report

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News

New Study Shows LinkedIn is the Tool of Choice But Blogging Declines Among the Inc. 500

02/25/2015 - 94% of the Inc. 500 use LinkedIn according to a study by UMASS at Dartmouth Center for Market Research

Millennials are Transforming Social Commerce According to a New Study

12/01/2014 - 35% of Millennials Are Likely To Use A “Buy” Button on Facebook According to a New Study From the University of Massachusetts Center for Marketing Research

Fortune 500 Increase Adoption of Foursquare and Pinterest According to the 7th Annual Benchmarking Study

08/21/2014 - According to a Study by the UMASS Dartmouth Center for Marketing Research The Fortune 500 has increase adoption of Foursquare by 42% and Pinterest by 27%

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Media Coverage

Here comes the debt: How media is changing the way we wed

04/24/2015 - Elizabeth Fairbanks-Fletcher with the Society for New Communications Research says the media play a big role in telling us what’s normal.

Retailers brace for media-savvy holiday shoppers

11/08/2014 - Consumers will arrive at stores armed with a wide array of data on just what to buy, according to Media Post editor Jack Loechner, citing a study from the Society for New Communications Research.

Shared Opinions on Social Media Major Influence on Purchase

10/08/2014 - According to a study from The Society For New Communications Research, summarized by Vanessa DiMauro and Don Bulmer, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.

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