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Featured Story

New Study Shows LinkedIn is the Tool of Choice But Blogging Declines Among the Inc. 500

02/25/2015 - 94% of the Inc. 500 use LinkedIn according to a study by UMASS at Dartmouth Center for Market Research

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Millennials are Transforming Social Commerce According to a New Study

12/01/2014 - 35% of Millennials Are Likely To Use A “Buy” Button on Facebook According to a New Study From the University of Massachusetts Center for Marketing Research

Fortune 500 Increase Adoption of Foursquare and Pinterest According to the 7th Annual Benchmarking Study

08/21/2014 - According to a Study by the UMASS Dartmouth Center for Marketing Research The Fortune 500 has increase adoption of Foursquare by 42% and Pinterest by 27%

Video is the Number One Social Media Tool Among Top Charities, According to New Research Study

06/03/2014 - Ninety-seven percent of Charities are using some type of video to help inspire their audience

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Media Coverage

Not Dead Yet: Blogging’s Popularity Surges Among F500 Not Dead Yet: Blogging’s Popularity Surges Among F500

07/19/2013 - There’s no fluff in the press release, so I’ll just excerpt it word for word. Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. And they’ve been doing it every year since 2008, which makes the trending data particularly useful.

Firms like Facebook, turn away from blogs

02/04/2012 - “The use of social media in the Inc. 500 is evolving,” says Dr Nora Ganim Barnes, senior research fellow of the Society For New Communications Research. “Older tools are being shed in favour of newer, more nimble tools.

Joining the social media clique

05/17/2011 - A study by Deloitte, Human 1.0 (formerly Beeline Labs) and the Society for New Communications Research, in 2009, called The Tribalization of Business*, found that the vast majority of Fortune 500 companies in the US investigated, and then relegated, social media to the marketing department, which was also given responsibility for imposing tight policy controls on its use.

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